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GIYP Adds New Plants to their Online Lawn & Garden Database

Woodbine, MD – April, 2005 – Green Industry Yellow Pages (GIYP) announces that information on proprietary plants from Hines Horticulture will now be available in the GIYP Virtual Plant Tag™ database.

Hines’ proprietary ornamental shrubs, color plants and container-grown plants will be listed in GIYP’s searchable database. In addition, each plant will feature a virtual plant tag that offers a photo, cultural information and garden center locator button.

“We are adding the proprietary plants to the database on a trial basis,” says Joe Gray, regional vice president of Hines Horticulture. “We are optimistic that gardeners looking for plant information online will be compelled to visit and purchase plants from the garden centers featured in the GIYP database,” said Gray.

According to a recent article in Ad Age, the Internet information gap has made localized search an important next frontier. “More than ever before, people are going online to research products and find local businesses, said Steve Cissel, GIYP CEO and founder. With 68% of consumers that research products online ready to make purchases, it’s no surprise that many businesses are realizing the value consumers place on accessible information via the internet.

The GIYP directory currently offers contact information and web site links to 150,000 lawn and garden businesses in the United States and Canada. For more information about the directory visit www.giyp.com.