Woodbine, MD – November, 2004 – Green Industry Yellow Pages (GIYP), the green industry’s leading online directory, announces that it has purchased exclusive rights to e-catalog technology from a local search software and service provider, the Innovectra Corporation. The patent-pending technology is expected to simplify catalog distribution for green industry vendors.

GIYP’s latest service, the e-catalog, replicates current price catalogs onto a CD and web site. The interactive catalog offers online update capability, enabling vendors to easily add or remove products from the catalog as well as modify prices after the catalog has been distributed.

“The digital catalog offers a more efficient way for vendors to showcase their products to potential buyers” said Steve Cissel, GIYP CEO and founder, explaining that the catalog can be sent in the form of a CD or delivered right to a customer’s e-mail address.

For buyers, reviewing new products via the e-catalog will likely be more convenient. “Buyers don’t have to physically flip through pages of the book to find products,” said Cissel. Instead, they can locate items using the keyword search function and hypertext links, or go through it page by page.

GIYP.com hosts more than 150,000 green goods businesses in the U.S. and Canada and a plant database of more than 38,000 plants and flowers with photos and cultural information provided on Virtual Plant Tags™ (www.VirtualPlantTags.com). Wholesale green good suppliers and distributors, retail growers, independent garden centers, and landscaping service providers can all be found on the GIYP directory. For more information, visit www.giyp.com.