GIYP.com
Agrees to Power Yellow Page City.com’s Lawn and Garden
Directory
Woodbine,
MD – November 2004 -- Green Industry Yellow
Pages (GIYP.com), the green industry’s leading vertical
directory, announces that it will become a vertical channel
partner for Yellowpagecity.com
(YPC), the world’s largest online Yellow Page Network.
The agreement
means exceptionally better local lawn and garden content
for users, and more precise geo-targeted marketing for green
businesses, both retail and major brands, listed on the
directory.
Steven Pavone, CEO of Yellowpagecity.com, chose GIYP as
their partner “because they offer the most comprehensive
and credible content for the green industry and it makes
a good fit with our traditional yellow pages. Their listings
of local retailers will help close the gap between customers
looking for plants and garden products and local retailers
selling them.”
Yellowpagecity.com users will have access to cultural information;
photos and expert plant speak on more than 50,000 different
types of plants included in the GIYP Virtual Plant Tag database.
These Virtual Plant Tags will have a store locator button
where users click to find a garden center in their neighborhood.
GIYP.com
hosts more than 150,000 green goods businesses in the U.S.
and Canada and a plant database of more than 50,000 plants
and flowers with photos and cultural information provided
on Virtual Plant Tags™ (www.VirtualPlantTags.com).
Wholesale
green good suppliers and distributors, retail growers, independent
garden centers, and landscaping service providers can all
be found on the GIYP directory.
GIYP.com
was founded in 1999 as a directory utility for the green
industry to bridge the gap between the message and the target
audience by influencing undecided buyers and driving decisive
buyers to suppliers. It currently provides information on
over 150,000 businesses and over 25,000 plants. Visit www.giyp.com
or e-mail at inquire@giyp.com.
Phone: 888-999-5133 or call the Garden Media Group at (610)
388-9330 for more information.
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