Relevant
Engaging and Effective
Multi-Platform
Customized
Measurable
How These Benefits Are Supported By Our Powerful Features
Relevant means that your advertising message is delivered to a local home and garden audience. Where ever they engage our platform features, in the marketplace network, from their smart phone, or from your website, they are already in the home and garden research mode.
Engaging means that the visitor’s attention is captured. The most effective communication occurs during relevant engagement. Our Standard Business Profile and marketplace research features are designed to maximize the visitor’s effective engagement with the marketplace and with your message.
These features deliver effective engagement:
Multi-Platform means that your Standard Business Profile delivers distribution of your advertising into different realms of engagement. Your Standard Business Profile can be found on the web in relevant marketplaces, from smart phones (scheduled to launch late summer 2009), and from your website.
Customized means that your input is important to the success of your advertising engagement. If you sell plants, upload or create a searchable plants list. Activate Product Collections. Just as your print and radio advertising message is adjusted seasonally, keep your Standard Business Profile fresh and seasonally relevant. We provide simple and flexible tools in your private account manager to help you customize and maximize your audience engagement.
Measurable means that you can see the engagement details for your standard business profile. Monthly email reports detail the critical activity on your profile. These include profile views, click-throughs to your website, direct emails, phone number access, and top categories and plants leading to your profile. Review your history 24/7 through your private account manager.
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