Was talking to business partner a few months ago. The head of their editorial department told me that they could not link editorial up to our marketplaces because it would cross the historic line of editorial to advertorial.
Well yesterday came an email newsetter from this group:
The report states that clicks to relevant advertisers happens at a higher rate from content.
This means that the consumer is OK with the advertorial component when done tastefully.
Here are the details:
|
Favorable
Response to Advertising
|
|
Type
of Advertisement
|
% Saying
Very or Somewhat Likely to Respond
|
|
Articles
that include brand information
|
51%
|
|
Email
offers
|
47%
|
|
Sponsored
search engine links
|
39%
|
|
Banner
ads
|
25%
|
|
Pop-up
ads
|
13%
|
|
Source:
Adfusion, March 2009
|
There is more:
Additional
data included in the survey:
- 87%
of survey respondents said they were not very likely or not at all likely
to read and act upon pop-up ads
- 56%
of households containing three or more people said they are very likely or
somewhat likely to read and act upon articles that include brand
information.
- 62%
of households with 13 to 17 year-old children said they are very likely or
somewhat likely to read and act upon articles that include brand
information
- 52%
of college graduates said they conduct Internet searches for products or
services they read about in online articles either very frequently or
somewhat frequently
Here is where you can find the whole story:
http://aranetonline.com/Docs/OnlineAdvertisingSurveyResults031609.pdfSteve