The study found that Engaged Viewers (viewers who watch more than an hour of online video a week) make up nearly 40% of all online video viewers and watch nearly 75% of all online video.

• Are more likely to watch videos all the way through
• Pay more attention to online video more than they do TV
• Interact with and rate the videos they watch more frequently
• Are twice as likely to recall in-video ads and post-rolls than non-Engaged Viewers
• Agree more readily that advertising is fair and helps pay for their free experience
• Consider banner ads and ads that come in between videos (mid-rolls) most effective

Here is the rest of the story:
http://www.veoh.com/static/corporate/press_releases/10_08_2008.html


Steve

Building Share Of Voice In A Recession

It is easy to cut the ad budget in tough economic times. Particularly when you have know idea if the ad spend is working.

Internet advertising is measurable, especially when dealing with verticals or niche marketplaces (consumer publication sites).

This article in Media Post suggests that using targeted Internet advertising in a down economy will be a great investment as your company will gain 'voice share'.

"And when houses do begin to sell again and America gets re-bitten by the home-decorating bug, "that share of voice will be worth more."

Tough economic times won't last forever.


Steve

Brand Marketing in a Weak Economy

 

Brands work because they have a clear message, they connect with consumers emotionally, and their products fulfill a consumer need. In a weak economy, when consumers must be especially careful of their spending, brands can earn a lifetime of brand-allegiance or lose it, depending on how they market themselves in a down turn.

 

In his article, Marketing Your Way Through A Recession, Harvard Business School professor, John Quelch, prescribes eight guidelines for marketing your brand in 2008-2009. “…brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower costs than during good economic times. Uncertain consumers need the reassurance of known brands.”

Steve