I have had the pleasure recently of speaking to green industry folk about Search Engine Marketing, better known as SEO.

One lady sent me a note later, "I wish I could have picked your brain for another couple hours."  I was really glad to hear that.

I struggle with the reality that our green industry is not getting the information necessary to keep up with the SEO opportunity. There is so much going on with the web, but we are still taking a "wait and see" attitude. So to hear someone say they want more, more, more information, I say "finally", people are starting to get it.

And get it they should:

~ The majority of homes in the US are connected to the Internet with a broadband connection. Yep, the Internet is always on in their house, and possibly at mutliple locations. Just belly-up to the 'puter and start surfing.

~ US households now watch more hours of Internet than they do of television.

~ 2 out of 3 consumers do reasearch on the web before making a purchase.

If you are in business,  you need to be on the web. Period.

Steve C

I've had the pleasure of reading a number of blogs in the blogshere, and now look. I've got one with my mug on it.

I'm going to try to use this space as a place for thoughts about the green industry,technology, marketing, rants and raves, and oddities that are on my mind. 

We, as an industry, can certainly benefit by the integration of technological efficiencies, so I hope to spend most of my time there.

No need to ramble any longer.

Let's kick it off.

Steve C