Web Site Design Mistakes #2 - Few Words - Wrong Words

Web Site Design Mistakes #2

Few Words - Wrong Words

One of the ingredients to great web site design is having great images. Having great words is even more important though. The words, or copy, or text on a site is a big part of what the search engines crawl and index.

The words on your pages should be keyword specific per page. Don't try to build pages where the words explain all the different things you do. That kind of approach will result in the search engines not knowing what you do....confused.

Gerry McGovern has an opinion about word usage:
"I have seen situations where sales have been doubled by changing a couple of words. (Nothing else on the website was changed.)"                  
Click here to see the full article.

One other thing about words .............. selection. When choosing keywords for your pages, don't choose the wrong words. Choose the keywords that get traffic.

For example, why build a page for 'Landscape Services'? Nobody searches for 'Landscape Services'. People search a bunch for 'Landscaping' though. Build your page around the word 'Landscaping' and do it thoroughly.

Click here for an article about Keyword Suggestion Tools.


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Web Site Design Mistake # 1  -  Animation and Flash