« Dot Common Sense Kick Off Statistics - The Influence of Search on ... »

Trends - Number of Searches Growing

 Monday, February 18, 2008
Trends
Trends

Number of Searches Growing

I recently was at a Search Conference and the presenter stated that the number or searches per person was currently at 40 searches per month. He said that 65 searches per month would be the number in 2010. That is a 60% increase per person.

Searches

Per Day (Millions)

Per Month (Millions)

Google

91

2,733

Yahoo

60

1,792

MSN

28

845

AOL

16

486

Ask

13

378

Others

6

166

Total

213

6,400




The numbers above are how many searches happened within the United States in March 2006, based on comScore figures.

~~~~~~~~~~~~

Another interesting note about searching is that 40% of all searches have a geographical modifier. For example, let's do a search on Google for the word landscaping. Notice the results are mostly content sites like about.com and hgtv etc.

There is NO WAY your small landscape company is going to show up in a search for landscaping unless you do the sponsored ads on the right side of the page.

So having a geographical modifier on your pages makes a lot of sense because the Internet searcher is going to have to add a geograhical modifier in order to get relevant results.

Do you have pages that are geogrpahically optimized? If so, please share them with us.

Thanks for sharing,

Steve

  Comments [0]    Trackback
Comments are closed.