Brian Wool wrote an interesting article today at ClickZ.
It is titled: Is One Good Web Site Enough for a Local Business?
The thinking behind it is that there are many opportunites to list your business in different directories, and many have profile pages that showcase your business.
As a business person, you should make the profile page as robust as you can make them.
Here is a snippet from his article:
"I don't think these profile pages are meant to -- or can -- replace a well-built Web site. But for some business categories, where in-depth product details, services, or inventory are necessary, profile pages can help drive traffic."
Click here for the full article.
Steve
All material is © Copyright 2008, Steve Cissel