Local Search Continues To Grow - comScore Data

We recently scrubbed some data in our 'LawnandGardenSearch.com' database and found that in any given region, less than 50% of garden centers have web sites.

Obviously it made me scratch my head in bewilderment. I guess most garden centers are not getting this research data:

(IYP = Internet Yellow Pages)

Searches with geographical modifiers are on the rapid rise. Yes, believe it or not, people are actually figuring out how to use the search engines effectively.

This second chart shows that the number of searches per user has risen dramatically over the same period of time.

All the data says that local consumer spending is SIGNIFICANTLY influenced by search. To say it differently, the consumer is searching on the web for products, then going to the store to buy.

Multiply that by the increased frequency of local search and you have the perfect storm for advertising your businesses on the Internet.

I wonder when our industry is going to figure it out?

Any thoughts on this?

For your consideration,

Steve Cissel