Library - Recent and Relevant Reading

 Tuesday, March 25, 2008
Garden Center/Nursery | Landscaping | Search | SEO | Trends
Library

Recent and Relevant Reading

 Stack of BooksRecession Marketing
"There are four crucial investments you need to make to ensure a long-lasting return on your internet marketing."

SEO Tips for Product Pages
"The SEO benefits of product pages can often be overlooked, with many just offering basic product details, photos and a brief description."

The Basics of Local Online Advertising
"With all the avenues available for reaching customers online, it's important to be able to determine what is working and what isn't."

Website Design - The In's and Out's of Using Flash for Flare
"While Flash can radically enhance the appeal of website, it does come with a couple of caveats. If you're a business looking to employ Flash to add spice to your website, there are a few things both positive and negative to be aware of that may affect you depending on what your target goals are."

Designing or Redesigning Your Web Site - Has The Time Come?
"Whether you've had your Web site for two years or ten, it might be time for a change."

Got Duplicate Content? Don't Let It Dilute Your SEO Efforts
"There's really nothing wrong with having multiple versions of a page co-exist on your website. Sure, there's some redundancy, but it won't break the Internet. However, the problem arises when the same page lives in different sections on your site AND it has different URLs. Then it's considered duplicate content by the search engines."

Sound Investments For Your Web Site
"Regardless of the purpose of your website, selling stuff, getting leads, or page views, utilizing these three methods of website improvement will pay off far beyond your investment in a specialist, in-house training, attending a seminar, or however you choose to get it done."

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Trends - Number of Searches Growing

 Monday, February 18, 2008
Trends
Trends

Number of Searches Growing

I recently was at a Search Conference and the presenter stated that the number or searches per person was currently at 40 searches per month. He said that 65 searches per month would be the number in 2010. That is a 60% increase per person.

Searches

Per Day (Millions)

Per Month (Millions)

Google

91

2,733

Yahoo

60

1,792

MSN

28

845

AOL

16

486

Ask

13

378

Others

6

166

Total

213

6,400




The numbers above are how many searches happened within the United States in March 2006, based on comScore figures.

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Another interesting note about searching is that 40% of all searches have a geographical modifier. For example, let's do a search on Google for the word landscaping. Notice the results are mostly content sites like about.com and hgtv etc.

There is NO WAY your small landscape company is going to show up in a search for landscaping unless you do the sponsored ads on the right side of the page.

So having a geographical modifier on your pages makes a lot of sense because the Internet searcher is going to have to add a geograhical modifier in order to get relevant results.

Do you have pages that are geogrpahically optimized? If so, please share them with us.

Thanks for sharing,

Steve

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