'Home and Garden' categories underserved by search engines (and IYP's)

TMP has recently released the results of their "Local Search Usage Study" conducted by comScore.

In a nutshell it says that people use different resources based on what they are searching for.

As for the 'Home and Garden' category, the study suggested that the users are using IYP's over search engines. IYP's are 'Internet Yellow Pages'.

The amazing part of this is that IYP's typically have only 11 categories for the 'gardening' part of the equation.

Therefore, there is NO WAY someone can look up information about 'Perennials' on an IYP.

This data supports the mission of my company 10-20 Media. We have created a  'Home and Garden' marketplace platform for 'Interactive Publishers' interested in new revenue from the "Home and Garden' categories.

The end user (consumer) will be the big winner at the end of the day. They will actually be able to find information about 'Perennials' and know where to buy their new favorite locally.

Here is the link to a summary of the report.

Steve