Thursday, October 23, 2008

The study found that Engaged Viewers (viewers who watch more than an hour of online video a week) make up nearly 40% of all online video viewers and watch nearly 75% of all online video.

Are more likely to watch videos all the way through
Pay more attention to online video more than they do TV
Interact with and rate the videos they watch more frequently
Are twice as likely to recall in-video ads and post-rolls than non-Engaged Viewers
Agree more readily that advertising is fair and helps pay for their free experience
Consider banner ads and ads that come in between videos (mid-rolls) most effective

Here is the rest of the story:
http://www.veoh.com/static/corporate/press_releases/10_08_2008.html

Steve

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