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Dot Common Sense Kick Off

 Thursday, February 14, 2008
On the flight home from the ANLA Management Clinic 2008 I was reflecting on what had just happened.

For 3 nights in a row, Andy Hull (acting as Vanna White for the evening) and I interacted with just short of 200 people, and reviewed nearly 150 web sites for message and Search Engine Optimzation techniques. All 150 web sites failed the examination.

So the thoughts on the plane ride were along the lines of :

"How are these green industry businesses getting this information ?"   

"Well they aren't !" 

"Is a once-a-year conference going to be enough to make a difference ?"

"Nope."

(Note I was not actually talking to myself - well, atleast not audibly)



So then came the Ah-ha moment. I need to transorm my "ranting blog" into an informative newsletter and blog combination that allows for education and discussion.

So here goes friends, the first thread in what is now:

Dot Common Sense - Internet Advertising Insight for the Green Industry.

There will be a newsletter covering assortied topics as part of the Dot Common Sense offering. Each topic in the newsletter will be covered here as an opportunity for discussion.

Please chime-in.


See you online.

Steve


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