The Carbon Footprint drum is beating louder and louder. Do we really hear it? I read an article this weekend in a green industry trade pub that makes me think that we are.
I think we need to have a consumer marketing campaign about our industry and call it Oxygen Footprint.
www.OxygenFootprint.org
Oxygen Footprint is the antidote to Carbon Footprint. It is about plants. Sure, but more.
It is about clean water. Abundant water. Water run-off. Recycling. Sustainability. And yes, plants.
Oxygen Footprint.org is a parking lot for an idea. Let's grow it out and make it a kitchen table term like Carbon Footprint is.
What'ya say?
Steve
All material is © Copyright 2008, Steve Cissel