Fashion in Bloom partners:
Variety is the spice of life—and nowhere is that more obvious than in the floriculture industry, where you have thousands of shapes, sizes and colors to choose from. By giving you an early look at the industry’s newest varieties and trends, GCA’s Fashion in Bloom is the perfect place to start mixing it up with your 2008 selections.
So if you haven’t already, take this opportunity to browse the diverse collections at this year’s event. The links along the left column instantly connect you with our 15 participants, two hosts, three sponsors and over a thousand varieties.
There’s no time like the present to sign up. Click here to register for GCAs Fashion in Bloom today.

EuroAmerican is all about diversity—providing plants from six continents and constantly searching the globe for the most colorful tender perennials, exquisite ornamental grasses, and unusual hardy perennials. Their immensely popular collections include Proven Winners, Proven Selections, Fall Magic, Athens Select, Black Magic and Purple Passion, and the Green Meadow Grass Collection.
Specializing in the
year–
round production of “young plants”, EuroAmerican is the largest
supplier of liners and pre-finished 4–inch plants to commercial growers
throughout North America. They also focus on service beyond the sale, offering
materials, marketing and merchandising tips, and expertise—especially for
retailers.
Hines Horticulture is the leading operator of commercial nurseries in North America, producing one of the broadest assortments of container– grown plants in the industry. But this unrivaled selection didn’t spring up overnight—Hines Horticulture utilizes automated plug production, state–of–the-art propagation houses, climate controlled greenhouses, specialized plug/liner production and in-ground production at various specialized locations to grow into their #1 position.
And with over
4,000 plants and growing
(including special collections like the Halo Hydrangea and Bahama Bay Hibiscus),
no other nursery introduces more new varieties each year. The company sells
nursery products primarily to the retail segment, covering premium independent
garden centers as well as leading home centers.
Selecta First Class aims once again to prove that Selecta genetics offer a path to better profits. Expect Selecta to showcase a sampling of over 60 introductions, possible future varieties, different plant programs and more. There’s already a buzz in the industry about varieties like Mohave Bracteantha, MiniFamous Calibrachoa, Magadi Lobelia, and Lara Nierembergia.
Selecta First Class (a Selecta Group entity) serves the North American market with excellent genetics of vegetative propagated bedding plants and Poinsettias, which are distributed through brokers and through brokers and root & sell companies. With a focus on profitability, Selecta takes pride in providing superior product and outstanding customer service to the commercial grower.