Fashion in Bloom partners:
In today’s floriculture market, we have access to every variety under the sun. But our potential goes far beyond petals and stems. As more companies cultivate a partnership mentality, a whole new market of custom programs, merchandising support and co-branded marketing is blossoming.
It’s time to take advantage of these growing opportunities. At the third annual GCA’s Fashion in Bloom, garden center owners and buyers can find all the fringe benefits they want—along with new varieties, new lines, new styles and a priceless forum to interact directly with breeders and growers.
For any questions on the upcoming GCA’s Fashion in Bloom, write to info@fashioninbloom.com.

Incorporated into the five-point star design at Conard-Pyle, Novalis® will showcase new exclusive varieties for 2008 and plant programs under its Plants that Work® brand—including the Plants that Work® by Color™ collection of more than 150 varieties of world–class color genetics that make spectacular year–round beds, borders and containers, and the new Plants that Work® in Nooks & Crannies™ program of small–stature varieties for multiple landscape applications. Combined with inventive suggestions for outdoor living, Novalis® continues to offer consumers a “lifestyle” beyond just plant material, supported by full marketing and merchandising for the independent garden center.
Novalis® offers premium plant material and plant programs for a more satisfying gardening experience nationwide. However, Novalis plants cannot be found in Big Box retail stores; the consortium’s regional network of premier growers provides plant performance and availability to independent garden centers and landscape professionals across the country.
Incorporated into Homestead Growers’ overall site design, the 2008 Garden Splendor® line by Overdevest Nurseries will feature a sampling of hundreds of perennials, ornamental grasses, patio plants, trees, shrubs and vines. This includes the nine Garden Splendor® Showcase varieties: a special grouping of premium plants, which are available with the Remember Me™ garden marker plus co–branded marketing and merchandising support to independent retailers as with all Garden Splendor® offerings.
Founded in 1952 as an immigrant’s dream, Overdevest Nurseries has prospered over generations with a continuing spirit of expansion and diversification. Today, Overdevest proudly offers over 1,400 varieties to independent garden centers and distributors within a 300+ mile radius of its headquarters in Bridgeton, New Jersey.
For Spring 2008, Suntory Flowers will be displaying all the new introductions across a brilliant spectrum of color. This includes Surdiva Scaevola: a brand new genus for the Suntory product line, and a very exciting improvement over any scaevolas currently available. Also prominently featured are new hues of Astoria phloxes, Surfinia petunias, Million Bells calibrachoas and Summer Wave torenias.
Bred to bloom beautifully and profusely, easy-care Suntory hybrids flower continuously spring through fall and produce more blossoms per square foot than any other bedding plant varieties. This exceptional collection is available via Jackson & Perkins Wholesale, Inc, Suntory’s exclusive North American licensing agent.